[ Work ]
One concept. Built like it’s real.
I haven’t got client work to show yet. So I built the site a fit out firm should have, start to finish, and labelled it honestly.
Concept build · Mullion is not a real client
[ The thinking ]
Three decisions. Zero filler.
Every section on the concept is there because a fit out buyer needs it, not because a template had a slot for it.
01 · The brief
Built for skimmers
Buyers are MDs and facilities leads who skim on a phone between site visits. The page has to make sense in one scroll.
02 · The approach
Sectors before services
Lead with office, hospitality or retail, put the programme in plain words, and make the form ask for the address and size.
03 · What it does
Qualified enquiries
The right project for the right buyer, answers to how long and what next before they ask, and an enquiry worth calling back.